Don't get me wrong. I didn't work miracles with fests. In fact, fests were the mission impossible at Lerner. We had very little to give away (sometimes nothing) other than our newspapers. Nothing says summertime fun quite like carrying around a three day old paper on a hot, sticky day.
At least I knew our limitations. I made the best of what we had and accepted it as such.
The others in charge could not do the same. I endured such insanity as "the wheel of prizes", on which the top prize was a cheap pen. Did I mention the GM who wanted to include a "nothing" slot on that wheel. Try telling an 8 year old that he has won nothing, not even the penny candy his siblings won. Oh that went over big.
I could go on and on. I could (and should) write a book about the fests and other such absurdities at Lerner. The problem really would be that nobody would believe most of it. I lived through it and I question some of it.
The other sad part is that these clowns have all scattered and are now doing their damage for many other companies. Then again, maybe diluting them is the answer!
Jason Farber, Cindy Dzien and me in Chicago, IL-Late 1990's.